#IamConstitution campaign hits the road to reach Saffas across SA


Cape Town – The Ichikowitz Family’s #IAMCONSTITUTION campaign will hit the road this May to engage with South Africans across the country, encouraging interaction and dialogue among all who live in the country.

The #IAMCONSTITUTION movement, says Ivor Ichikowitz, encourages all South Africans to read, embrace and live the Constitution, to celebrate the achievements of South Africa and constructively confront challenges to reach the country’s fullest potential.

“Our Constitution is a roadmap for that better future. A roadmap for an equal society where the individual is respected, where we rejoice in our diversity and work together for an equitable future,” he says.

Neil Jansson for Travel Massive agrees, saying “Travel in Africa is all about the past, present and future. A visit to South Africa wouldn’t be complete without experiencing all three.

“The road trip encourages South Africans to express their voices and explore how our Constitution gives us all the FREEDOM to travel, to celebrate our multitude of CULTURES and LANGUAGES, and explore our natural HERITAGE.”

Having kicked off on Thursday, 5 May, at the 2016 Tourism INDABA in Durban, the Ichikowitz Family will embark on their unique road trip over a course of 16 days, covering 2 137km, led by the dynamic Travel Massive group of adventurers, explorers and change agents who are ready to showcase South Africa’s magnificence beyond its physical beauty and get South Africans talking about what the Constitution means to them.

Wherever they go, the road tripping team will host activities and education workshops with community projects, National Parks conservation tours and wildlife preservation experiences. Bill of Rights posters, Constitution booklets, t-shirts, stickers, and blackboards to exchange thoughts, feelings and ideas will be handed out.

The team’s experiences will be documented through social media engagements on all platforms featuring exclusive interviews with people from all backgrounds.