Largest of its kind Youth Survey reveals rising Afro-Optimism and Afro-Capability driven by entrepreneurship, post-colonial mindset, digital technologies and shared African identity
Johannesburg. 20 February 2020. The most comprehensive survey of Africa’s youth to date – the African Youth Survey 2020 – reveals a rising Afro-Optimism among the continent’s youth driven by a strong sense of individual responsibility, a post-colonial mindset, entrepreneurialism, and confidence in a shared African identity. Africa’s youth believe they can solve problems collaboratively, and are hopeful of fighting corruption, achieving peace and improving their personal living conditions.
These findings, which are in stark contrast with global stereotypes and outdated narratives of a hopeless continent, were unveiled by the Ichikowitz Family Foundation, a leading African foundation encouraging active citizenship across the continent.
The African Youth Survey 2020 was conducted across 14 African countries in an unprecedented attempt to pulse the aspirations, motivations and viewpoints of one of the world’s key demographics.* Transatlantic polling firm, PSB Research, conducted interviews in Congo Brazzaville, Ethiopia, Gabon, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, South Africa, Togo, Zambia and Zimbabwe – a total of 4 200 in-depth, face-to-face interviews.
A loud wake-up call to all the Afro-sceptics
The African Youth Survey reveals young people who are self-starters, pan-African, digital and media savvy, tolerant but mindful of the challenges that could blight their ‘African Century’, such as corruption, the lack of new jobs, limited start-up capital, water scarcity, fake news, terrorism and poor education systems.
They were asked their opinions on their identity as Africans; on social cohesion in their communities, on the environment; on political stability and democracy; on foreign relations; on entrepreneurship; technology and the media; and, their views of the future.
Ichikowitz Family Foundation Chairman, Ivor Ichikowitz said: “The results of the African Youth Survey are a loud wake-up call to all the Afro-sceptics. We have found that youth in Africa are imbued with optimism about the future – and want to shape their own destiny. We have found a youth that refuses to shy away from the very real challenges of Africa, that is honest about what needs to be done and what their role has to be to achieve this – and they are overwhelmingly keen to make that difference.”
“The Afro-optimism that’s flourishing among young Africans does not rest on hope, but on their ability to seize the opportunities provided by the modern world. The findings underscore entrepreneurship as the greatest aspiration of African youth, who are embracing digital technologies to shape their futures. If there were ever doubt in the ‘Africa-Rise’ narrative, this research provides us with strong evidence that Africa’s time is here, and that it will continue to rise – carried forward by a new generation of innovative, responsible and confident leaders.”
Afro-optimism, underscored by a belief in Afro-capability
Former President of South Africa, Kgalema Motlanthe, a guest contributor to the report said: “I am encouraged by the youth of Africa’s common vision of a pan-African identity; of a love of their fellows that transcends colour, creed, class or nationality; and, of their commitment to fight the corruption. I am immensely heartened too by their Afro-optimism, underscored by their belief in Afro-capability.”
“We have much work to do if we are to stand a very real chance of making the dream of the African Century a reality for our people, but this survey shows that in our youth, we have the very best chance yet, which truly is something to celebrate, to encourage and to look forward to.”
The results seriously challenge the old African stereotypes and cynics:
A roadmap for private and public sectors in Africa
Robyn de Villiers, Founder and Chairperson of BCW Africa, the African network to the third-largest global communications agency, BCW (Burson Cohn & Wolfe), and the most established network of independent communications firms on the continent, describes this study as inspirational. “The Africa Youth Survey reveals the hopes, aspirations and concerns of African youth, but most importantly, it also brings to light the sheer optimism of the largest and fastest growing demographic on the continent. These insights are extremely valuable for those in the private and public sectors – anyone doing business of any kind on the continent.”
Ichikowitz concluded: “Africa’s youth, measured just in sheer numbers, will be the world’s most important demographic in 30 years. The purpose of this study is to provide a roadmap for governments, policymakers, investors and young people across the continent, who will be the world’s largest source of human capital, consumers, entrepreneurs and innovators of tomorrow. Ignoring their voices would be a catastrophe for the world.”